Every month we publish the e-newsletter for our customers to enjoy. I write an article or two, usually from a cosmetologist's point of view, about a particular topic. I just finished a piece for the next issue on retailing e-Cure Treatment products for salon clientele. As I submitted the article, I realized there were no photos of the retail items we offer to salons. So today our marketing guru Michael and I made some gift baskets for clients who are getting married, celebrating an anniversary, having a baby, moving, starting a new job, etc. Whatever the occasion clients become loyal to stylists who give them a personal experience, as opposed to just a shampoo/cut/style. It is well worth it to invest some time into making special thank-you gifts to your clients. Or just wrap up the retail items like gifts for clients to purchase for themselves or as gifts to otheres.
My article is going to look fantastic. Hopefully will inspire others. I would love to see what you come up with. Please post your pics of your ideas on our facebook page. There are so many occasions a client will need a gift for and so many occasions you can "gift" your client:
- Anniversary: Milestone Wedding Annversary- 1st, 5th, 10th, 25th, 40th, 50th; Dating Anniversary: 6th month, annual; Company Anniversary: 1st year, 5th, 10th, 15th, 20th, 25th...
- Birthday: 1st, 13th, 16th, 18th, 21st, 30th, 40th, 50th, 60th, 75th, 100th
- Graduation: Pre-School, Kindergarten, Grammar/Elementary School, Middle School, High School, College, Graduate School, Technical School
- Religious: First Communion, Baptism, Bar Mitzvah, Bat Mitzvah
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- What would I do without you?
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- World's Best Mom, Dad, Brother, etc
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