Showing posts with label Armada. Show all posts
Showing posts with label Armada. Show all posts

Monday, August 20, 2012

#27 e-Cure Demo at Prestige Salon, NYC

Today Iaisha and I went to visit Prestige Salon http://hairsalonprestige.com/  here in NYC to demonstrate the amazing e-Cure Treatment. Our model had dry, porous, overprocessed hair:
 

Our model had been shampood with a clarifying shampoo and dried before we arrived. First, I saturated her hair with M-3.2 until it was dripping wet. 






Next, the S-series shampoo (our model loved the s-3 Sakura scent) gets mixed 50/50 with M-3.2 and shake until foamy and mixed. Massage this foam generously into the hair.

Cover the foamy hair with a plastic cap and place under the dryer for 10 minutes. While our model was sitting under the dryer, we demonstrated Pida, an exfoliant gel that gets massaged onto skin for about 30 seconds. After the massage, rinse off with a quick spritz of M-3.2. Pat dry and follow up with your favorite lotion. After our model tried it, everyone else wanted to try it too!

After ten minutes under the dryer, the hair gets sprayed with P-3.2, combed through to the ends. After 2 minutes, hair is rinsed until water runs clear. You can already see the smoother, healthier texture of the hair!  There is no conditioner added to the hair after the rinse. Her hair is this smooth and healthy
because it is now infused with moisture. After gently but thoroughly drying with a towel, the hair is sprayed with M-3.2 by itself as a blow-out spray. This is the only product used in the hair. No gel, no mousse, no shine spray, no hair spray.

Look at how smooth her hair is! It felt soft and silky to the touch.
As her blow-out progressed, everyone was impressed with the dramatic change in the condition of her hair.

Friday, August 3, 2012

On healthy hair growth

Clients frequently ask me how to make their hair grow faster. There are many factors that affect hair growth, such as genetics, nutrition and environment.
Hair is approximately 91% protein. Cells form in the hair follicle and grow up and out, filling up with keratin on the way. By the time the hair is visible on the scalp, it is a dead strand of keratinized protein. It is no longer alive. Only the part of the hair beneath the scalp is actually living and growing.
 On average, hair grows about 1/2 inch per month. The growth cycle of hair is usually four to five years. Then the hair follicle sheds the hair, rests, and starts the cycle over again. Most people shed around 100 hairs a day as this process occurs. Some hair will break off due to aggressive brushing, blow drying, flat ironing, etc. This is mechanical damage. Some hair will break off due to chemical damage from color applications, lightening/bleaching, permanent waving, relaxers, etc. These processes all force the cuticle of the hair open, causing weak points that will split and break.
So, why does it seem that the hair is not growing for some people? Well - it IS growing. The problem is that when the hair is broken off, due to mechanical or chemical damage, it takes YEARS for that to come back.
So, if you want to grow your hair longer there are several steps that must be followed.

1) Cut off damaged hair. Once hair ends split, it is like a "run" in ladies pantyhose: the split will travel up the hair shaft to the weakest point and break off. However, if you trim those split ends off (about a 1" trim every other month) before they break, you've only lost an inch of hair which will regrow in 8 weeks.Once the ends are healthy, you can reduce the trimming to a 1/4" every six weeks, leaving net length.
2) Hair needs moisture! Many, many products contain silicones or glycerines or other chemicals that work great the first few times you use them. Then a few weeks go by and you notice your hair is dryer than ever! This is because these products work by forcing the cuticle shut. A closed cuticle will appear smooth and reflect light, creating the shine we all crave. However, a cuticle that is glued shut cannot open to allow the natural exchange of moisture, therefore drying out the hair worse than ever. A good clarifying treatment is needed to remove the build up from these products.

 3) Be Gentle. Wearing a tightly bound ponytail in the same place on the head over and over again will stress the hair being pinched into that tight elastic band (mechanical damage). If you wear a ponytail, try to not make it a tight one. Move the ponytail from the top of your head, to the back of your head, to the nape of the neck, or to one side or the other.
If you hear or feel ripping, crunching, or pulling when brushing your hair, you're causing mechanical damage! Use a wide-tooth comb or pick instead. It should slide quietly through the hair. If there is a knot, gently untangle it from the ends up to the roots using a wide tooth comb. Try not to rip through the hair.
Make sure all brushes and combs being used are clean. Stray hairs that collect on tools can weave their way into a nice tangle. http://www.hairfinder.com/tips/cleanbrushes.htm
Don't use hot water! Try to use the most tepid warm water when shampooing. Hot water forces the cuticle open. Cold water will shut it again and add shine. Always rinse hair with cold water (as cold as you can tolerate) after shampooing.
Wear a hat to protect your hair and scalp from the sun!

4) Be Kind. Any chemical service (color, perms, relaxer, etc) will cause some damage. In order to minimize damage, make sure your hair is as healthy as possible before doing the service. Take your stylist's advice on this as well. Any stylist worth their licensure will refuse to do any service that risks the integrity of the hair. Remember, you are walking around showing off that stylist's work, so if it looks awful it will affect their business.

5) Seek out Healthy Hair choices. Educate yourself. Ask your stylist WHY she prefers a particular product. Does it really improve your hair or is it just a commission based sale? Does the product do what it says it should do? Does the salon have a return or exchange policy?

6) When in Doubt...Seek the advice of a doctor, specifically a dermatologist or a trichologist, if you are fortunate enought to have one in your medical community. If your hair is still brittle, thinning, and delicate, consult a medical professional. These can be symptoms of many, many things, including endocrine disorders, thyroid malfunctions, and allergies.  http://thyroid.about.com/cs/hairloss/a/hairloss.htm   It's always better to find out it's nothing than to find out it was a fixable condition had you treated it sooner. My doctor has a sign in his office that says, "The worst words a doctor can hear from a patient: I thought it would go away."

I must conclude by saying that I am grateful to work for a haircare company that offers products that are all natural, with no silicones, glycerines, or harsh chemicals. Our products work by using the attraction between negative and positive particles, thereby actually pulling water molecules into the hair shaft, not coating the hair with anything artificial. I hope you request the e-Cure Treatment at your salon. It has helped restore my hair (which was severely damaged after perming over color).
I'm not writing this as a commercial, but as a testimonial. I love the products and I love hearing from salons all over the country on their successes with it. http://youtu.be/tIqgECdTHPM

source: Milady's Standard Cosmetology



Wednesday, July 18, 2012

#11 Subway Station Art in NYC

NYC cannot function without it's subway system. The system started back in the 1800's. Basically there were two private, independent companies that competed with each other for subway fares. And then...well, to put it simply, the city goverment got involved. The fares were fixed and so neither company could compete effectively. Eventually, the city bought both systems, leading to today's "modern" subway system in NYC. I am hesitant to call it modern because the train stations have not been upgraded (or cleaned?) since the 1930's. Most stations no longer have public bathrooms, the once beautiful artwork in the stations has long since been covered with grime. It makes me sad as I look up at the ceiling of the 168 St Station and I can see where beautiful chandeliers used to hang. Quite a few of the stations have lovely mosaics reflecting the area of the city that they serve. For example, the 42nd St station, which resides underneath Times Square, has a mosaic that runs the length of the corridor. It features people celebrating New Year's, blowing horns and celebrating in their winter coats.
I have attached some photos of some pieces. I feel as if these stations are a part of NYC history, and it's a shame that they are slowly decaying away. I certainly hope that if the city does decide to upgrade the subway system (and I'm sure eventually they will) that they will preserve the mosaics and even some of the classic architecture.




Tuesday, July 17, 2012

#10: Gifting the client

Every month we publish the e-newsletter for our customers to enjoy. I write an article or two, usually from a cosmetologist's point of view, about a particular topic. I just finished a piece for the next issue on retailing e-Cure Treatment products for salon clientele. As I submitted the article, I realized there were no photos of the retail items we offer to salons. So today our marketing guru Michael and I made some gift baskets for clients who are getting married, celebrating an anniversary, having a baby, moving, starting a new job, etc. Whatever the occasion clients become loyal to stylists who give them a personal experience, as opposed to just a shampoo/cut/style. It is well worth it to invest some time into making special thank-you gifts to your clients. Or just wrap up the retail items like gifts for clients to purchase for themselves or as gifts to otheres.
My article is going to look fantastic. Hopefully will inspire others. I would love to see what you come up with. Please post your pics of your ideas on our facebook page. There are so many occasions a client will need a gift for and so many occasions you can "gift" your client:

  • Anniversary: Milestone Wedding Annversary- 1st, 5th, 10th, 25th, 40th, 50th; Dating Anniversary: 6th month, annual; Company Anniversary: 1st year, 5th, 10th, 15th, 20th, 25th...
  • Birthday: 1st, 13th, 16th, 18th, 21st, 30th, 40th, 50th, 60th, 75th, 100th
  • Graduation: Pre-School, Kindergarten, Grammar/Elementary School, Middle School, High School, College, Graduate School, Technical School
  • Religious: First Communion, Baptism, Bar Mitzvah, Bat Mitzvah
  • Baby Shower
  • Good Luck
  • Congratulations!
  • Encouragement
  • I miss you
  • Remember when...?
  • Housewarming
  • New Baby (Pamper Mom)
  • Retirement
  • Bridal Shower
  • Condolence
  • Sympathy
  • Get Well/Feel Better
  • Bon Voyage
  • Welcome Home
  • Hello again
  • Best Friend
  • Thank You
  • What would I do without you?
  • Love you!
  • I'm sorry
  • World's Best Mom, Dad, Brother, etc
  • Can't live without you.
  • Thinking about you

Thursday, July 12, 2012

#7: Celebrities I wish I could do an e-Cure Treatment on

There are a lot of famous people who I've seen on TV, in film, or in photographs that I look at and say, "WHO is that person's stylist and WHY are they walking around with their hair like that?!" Feel free to submit your own in comments:

1.) Donald Trump
Yes, he's a brilliant businessman, and I'd love to have lunch with him just to pick his brain a bit. But mostly I want to give him a shorter, tighter haircut with a darker, richer color.


2.) Don King


Another colorful character...but I want to shave it off and start over. Some P-4.1 and a good haircut would be very helpful here.


3.) Lady Gaga

When you bleach your hair enough to do this and then you bleach it out again to do this
                                                                     among other services like extensions, repeated bleachings, colorings, re-bleaching and the mechanical wear and tear of being on a dancer's head...well...what you end up with is this:

Which is probably the only solution. Hopefully, the new growth (assuming the hair follicles are not damaged and new growth occurs) will be treated more kindly. Gaga, call me so that this never happens again, k?

Thursday, July 5, 2012

#4 Heat, humidity, Hair & When negative is positive!

In elementary school,we all had to learn the basics of how magnets and electricity work. Negative and positive particles are attracted to each other. As we are electrical beings, this concept affects us in many ways that we aren't aware of. Negative ions are very positive to people. They affect the pH balance in our blood, making it (and the entire body) less acidic and therefore less prone to oxidation, disease, and environmental damage.
Many people feel calmed by a rainstorm or by visiting the sea. Water releases negative ions into the air and when we breathe them in we feel better.
Our e-Cure products are made with sea water that contains negative ions. Heat and humidity may cause hair to frizz but the negative ions in the e-Cure Treatment help balance the pH, adding moisture into the hair shaft and calming the cuticle of the hair so that it lays down smooth, reflecting light.
If you are living in an area where negative ions are not prevalant, you can add them with a Negative Ion producer (sold all over - try Amazon.com).
The e-Cure products use this same science to create healthy hair. Of course I have included links below on more scientific research on how negative ions are good for you. .

http://detoxion.com/Negative%20Ions.htm


http://www.webmd.com/balance/features/negative-ions-create-positive-vibes

Thursday, June 28, 2012

#1

Hi there,
I am the newest person to join the Armada-USA Team. As the on-staff stylist, I can answer questions from a behind-the-chair point of view. I've never written a blog before. My goal is to connect with other stylists and clients so that we can share information and experiences in order to help everyone achieve healthy, shiny, hair. I also enjoy discussing movies, cooking, shopping, music, theater, history, culture, travel, and odd news. I am fond of writing top ten lists as opposed to actual paragraphs. As a busy mom of three young boys, I love time saving tips and sales and discounts too!