In elementary school,we all had to learn the basics of how magnets and electricity work. Negative and positive particles are attracted to each other. As we are electrical beings, this concept affects us in many ways that we aren't aware of. Negative ions are very positive to people. They affect the pH balance in our blood, making it (and the entire body) less acidic and therefore less prone to oxidation, disease, and environmental damage.
Many people feel calmed by a rainstorm or by visiting the sea. Water releases negative ions into the air and when we breathe them in we feel better.
Our e-Cure products are made with sea water that contains negative ions. Heat and humidity may cause hair to frizz but the negative ions in the e-Cure Treatment help balance the pH, adding moisture into the hair shaft and calming the cuticle of the hair so that it lays down smooth, reflecting light.
If you are living in an area where negative ions are not prevalant, you can add them with a Negative Ion producer (sold all over - try Amazon.com).
The e-Cure products use this same science to create healthy hair. Of course I have included links below on more scientific research on how negative ions are good for you. .
http://detoxion.com/Negative%20Ions.htm
http://www.webmd.com/balance/features/negative-ions-create-positive-vibes
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